Mike Price – IDX Trainer
Simple tips for REALTORS® wanting greater social media success.
One of the biggest opportunities for success in today’s digital landscape is social media. It’s not an ingredient in your marketing mix you want to overlook. Done correctly, you have the ability to reach and connect with new customers you might never have had an opportunity to meet before. Done incorrectly and it can be a huge waste of your time and resources.
Way back in 2006 I read a book entitled “Waiting For Your Cat To Bark?” That book along with another one entitled the “Long Tail” were both excellent examples of marketing in the new world of digital social engagement. The bottom line? It’s about relationships and authenticity. The leads you capture via your social media engagement may take a long route. Taking the time to review your social media strategy and setting aside some time every day to give it proper attention can go a long way toward helping you meet your goals. Leslie Mann, a Realtor® with Sotheby’s in Weston MA penned a great guest article on Hubspot that covers great strategies for real estate social media. With great tips like. “Promote The Town, Not The House” , it’s a great place to get started or bolster your current strategy.
Your IDX Site & Social Media
Once you’ve established your most important social media profiles and have started creating and sharing engaging content, what are the best ways to make sure your IDX site is integrating them to their best potential? Click the button below to download a handy guide to help you out: