By Mike Price, IDX Trainer
If you’re a real estate professional feeling some pain over the anemic state of your web site, this article is for you. Chances are you’re constantly hearing stories of one of the “top producers” in your office who is just crushing it with their web site. You may have one of any number of solutions for your web presence like a template based site or a page on your broker’s site. Since you’ve read this far, I’m guessing it just isn’t doing all of those things like great search engine results or an awesome mobile experience etc. that you were expecting.
Whatever the reason for your website woes, there is a potential cure that’s used by over 25% of the sites hosted on the web.
Sites of all kinds and sizes, from one person shops to huge companies like CNN and UPS use WordPress. What started out a tool for bloggers is now considered the top Content Management System (CMS) in the world.
But don’t let that scare you off; once it’s set up, generating your own content with WordPress can actually be just as easy as using Microsoft Word.
You’ve probably faced the fact that a great web presence is now the heart of your marketing effort. I recently conducted a training session along with a WordPress expert that has spent years crafting WordPress based web strategies for real estate pros across the country. You can view the recording here.
There are many, many reasons to consider WordPress as your site strategy, to start off with I am outlining 3 of the most important.
|In November of 2016 mobile web traffic overtook desktops. Since then, the amount of traffic coming from mobile phones and other mobile devices keeps on rising. The latest numbers had mobile coming in at almost 60% of all traffic!
If your web site isn’t optimized to display mobile content, especially listings, you’ll lose opportunities to convert visitors to leads EVERY time. If you’re using the latest and greatest version of WordPress along with the FBS IDX Plugin, you’re delivering the best mobile experience possible. That’s a huge advantage and it happens automagically!
|Search Engine Optimization (SEO) has become a moving target over the years. Trying to keep up with all of the changes that have an impact on organic search can be very difficult. WordPress was built with search engines in mind. In addition Plugin developers like Yoast and All In One SEO Pack have taken SEO to the next level through meta content, page and post tagging, categories and more. The plugins make adding SEO content as simple as entering descriptions and keywords. The most significant SEO benefit to an IDX Plugin supported real estate WordPress site is through the automagic search engine indexing of listings generated through search results pages.|
|Today’s successful websites are no longer a compilation of slow loading static HTML pages. Now websites are interactive applications. They must not only be secure in the way they are written but in the way the connect to other applications. WordPress is built on a secure framework of these type of applications that would cost a small fortune to have built from the ground up. Fortunately, WordPress provides things like Themes, Widgets, Plugins and more that give developers a way to customize truly creative and dynamic websites. On top of that, it provides an interface that any site owner like you can use to update and extend without the need to get a computer science degree. What happens when you power up the turbo boosting genius of the FBS IDX plugin? You get lead generating super powers!