Courtesy of Brett Woolley, Buyers Agent
Like many other markets across the country, the Phoenix Metropolitan Area has seen tremendous growth in listing inventory over the past year. Just four years ago our market had fewer than 10,000 active residential listings. Now in late January 2025, our market has grown to over 23,000 active listings. As inventory grows, high mortgage rates continue to shrink the pool of qualified buyers, adding to the buyer dilemma of having so many houses to choose from.
As an agent with an Active listing, I have been dealing with “tire kicking” buyer showings from extremely picky buyers. Sooner or later, I will be on the other side representing these buyers. Will I be ready to provide my clients with the best tools in their home search?
There has been a lot of talk in the last six months about showing consumers the value of working with a buyer’s agent. I believe providing my clients with the best home-search website goes a long way towards showing my value. In this article I want to highlight a key feature of the Flexmls IDX Smart Frame that provides tools my buyers won’t find on the public portal home-search sites.

Targeted Flexmls IDX Saved Search links are a must-have for picky buyers.
Providing outstanding local information at a granular level can be a winning lead generating strategy. Most real estate sites and portals miss the mark by including the same links to the same dry data resources that do nothing to impart what it’s like to LIVE in that neighborhood. That’s where your value as a Real Estate Professional comes into play.
Think about the areas that your prospects are interested in such as:
- Communities
- Lake Homes
- Golf Course Homes
- Oceanfront Properties
- Local Neighborhoods
- Condos/Townhomes
- Lakefront Properties
- Commercial Properties
- Land/Agricultural
- Island Specific Properties
- Residential Only, and more!
These saved search links are super easy to create right within your Flexmls Platform. They include built-in calls to action that are designed to engage your prospects and convert them into leads. AND, those leads are instantly delivered to your personal Flexmls Portal where you can track their activity and engage with them.
If you would like to talk with one of our IDX Product Consultants about these options and other lead capture ideas, simply schedule a consultation below or call 866-320-9977 to get started with a free, no-obligation consultation.