Tapping into the potential of your email signature to capture leads, increase qualified web traffic, and improve your overall branding is an often overlooked marketing channel.
Think of the thousands of emails you send out daily and the potential impact it could have on your IDX home search marketing efforts. Here are a few tips to unleash the potential in your email.
PORTAL INVITATIONS
Your Flexmls® IDX website should include invitations for prospects to register for a Flexmls Portal account. Including a brief invitation in your email signature has powerful lead capture potential.
LIVE DATA MARKETING MESSAGE
Unless this is your first time reading one of our articles, you probably know by now that only Flexmls IDX can provide live, up-to-the-second accurate home search and how important it is to your marketing efforts. But are you promoting it with full gusto? Including a brief marketing statement in everything you do touting the benefits of your home search accuracy, timeliness, and reliability, is a great way to set yourself apart from all your competition.
Example:
Search All The Listings in _________________ All data is LIVE, directly from my MLS, and up-to-the-second fresh!
FEATURE A SAVED SEARCH
Do you serve a specific niche like horse or lake properties? Perhaps you concentrate your efforts on a particular hyperlocal neighborhood? By using the flexibility of your IDX Manager in Flexmls, and saved searches, you can include one-click targeted links directly to inventory in your target market.
ALWAYS INCLUDE YOUR WEB ADDRESS
Never miss an opportunity to create a site visitor. Be sure to include your website address with a live link in your email signature.
KEEP THE FONTS SIMPLE
Be sure to stick to standard fonts when creating your signature. Not everyone will have that cool-looking typeface you selected installed on their computer and, if they don’t it could reformat your signature to be less than legible. Stick to the basics here, and you won’t go wrong.
USE ICONS TO LINK TO YOUR SOCIAL MEDIA ACCOUNTS
Use icons to create links to your social media accounts when possible to save space. If using any image, keep it small and try to use text-based icons instead of images, if possible.
The bottom line?
An appealing email signature is a super-easy way to take advantage of a completely free marketing channel that might increase traffic to your IDX website and increase your lead capture rate significantly. Give it a shot! Once you have that setup, make sure you’ve got the best in IDX for your lead capture goals. If you’re not running live IDX data connected directly to the Flexmls Platform, get a free guided tour today.
