So, you want to have MLS listings on your website, a place where visitors – customers new and prospective – can search for homes, interacting with your brand, and surrounded by your contact information vs. paid ads from competitors.
It’s an agent must-have, simple in concept and common across the web, and yet the real estate technology world has done a pretty good job of making it about as confusing as it can get for the average agent.
Terms like IDX, RETS, API, listing syndication, and broker reciprocity can sound like something out of a science fiction movie and we see everyday emails from new and seasoned agents alike who are lost in the jargon and the sometimes convoluted process.
Then, toss in terms like IDX Smart Frames and WordPress Plugins, and it makes it even more confusing.
You know what you want from your website but how the heck do you go about getting it?
Contact one of our Product Consultants today to help you sort through it.
