Commentary by Wendy Lange
What do burgers have to do with Zillow, your listings and IDX? More than you think!
Within just three blocks of our town’s main retail hub, four national burger chains occupy prime real estate—each with large storefronts, bright signage, and plenty of seating. Every week, our mailboxes fill with glossy postcards offering promotions: free drinks with a combo meal, “Kids Eat Free” Thursdays, or the latest limited-time salad meant to appeal to health-conscious parents. Visit on a Saturday night, and you’ll find all of them buzzing with customers. At first glance, it’s easy to assume they must be thriving—and, by extension, serving great burgers.
But a few blocks away, tucked just off the high-traffic strip filled with Target, Old Navy, and Michaels, sits a small, unassuming building with a bold sign above the door: “Best Burgers.” From the outside, it seems like a lofty claim. Yet scroll through Yelp or Google reviews, and you’ll quickly notice a trend—this locally-owned spot garners more passionate praise than all the chain restaurants combined.
Inside, the décor is basic, the booths are comfortable, and the menu is refreshingly simple. There are no flashy combos or loyalty apps—just well-crafted burgers served with genuine smiles. The regulars trickle in steadily, clearly in-the-know and happy to support a neighborhood favorite.
So why isn’t Best Burgers packed every night like the chains down the street?
The answer is simple: most people don’t know it exists. And if they do, they’re unsure what to expect. The comfort of familiarity draws them to the chains—places where they know the menu, the taste, the experience. On top of that, weekly reminders in the mail reinforce those choices. Visibility and marketing, not quality, are what drive the crowds.
Your Agent Website and Best Burgers
In today’s real estate market, having just a business card or a social media profile isn’t enough. And in today’s competitive real estate market, having an IDX (Internet Data Exchange) enabled website is no longer a luxury—it’s a necessity.
An IDX-enabled website:
- Puts you ahead of agents who rely solely on basic tools and outdated marketing methods.
- Gives you the tools you need to provide real-time MLS listings
- Builds credibility
- Generates quality leads
- Reinforces your brand
- Showcases you as the authority in your local market
Instead of directing clients to a generic MLS portal or national platform like Zillow, your IDX website becomes the destination for real estate in your area. You control the design, the messaging, and the user experience.
In summary, an IDX-enabled website isn’t just a smart investment—it’s a vital part of a real estate agent’s long-term success. If you’re serious about growing your real estate business, an IDX-enabled website is the foundation you can’t afford to skip.
Best Burgers is a powerful reminder that even the best product can be overlooked without proper exposure—and that familiarity often wins over excellence when it comes to foot and online traffic.
Get in touch with one of our IDX Consultants below for a free website review today or give them a call at 866-320-9977.
