Mike Price – IDX Trainer
FBS Products IDX subscribers have LIVE Flexmls data – do you?
If your website’s IDX is powered by an FBS product (IDX SmartFrame, IDX WordPress Plugin or Spring IDX Agent websites) then your home search results are connected with the same Flexmls listing data you work with on a regular basis and is updated instantly!
Unfortunately, if you’re using a 3rd party product, your data might not be so up-to-date. (Uh-oh!)
In this article, we define what the impact of getting the data directly from your Flexmls system means to you and we outline some great ideas that you can easily implement as lead capture ideas in your marketing strategy.
What does having data directly from Flexmls really mean and why is it important to you?
When a listing is updated in FlexMLS the change shows up instantly in all IDX products powered by FBS, and therefore on any website that has an FBS IDX product installed.
That’s pretty powerful stuff. That means that the moment a new listing is entered or the status of that listing is changed to pending or sold, that change goes out live to every website of an FBS IDX subscriber.
Download Your Flexmls Connected Data Idea Guide:
When a client comes searching on your site for the latest listings, you got ‘em. When a prospect is looking to have you show them a home they found on your site, you can be confident that the status is accurate at that second.
No “Oh, that home has been pending for a couple of days now” or “Yeah, that one’s already off the market.” Nobody likes being the bearer of that news and, ultimately, as an agent who is supposed to have access to professional-level industry tools, your clients are expecting you to have information that is more updated than the average consumer website.
It all comes down to your credibility and you don’t want to start off with a big gap. We know that’s so important to winning someone’s business for the first time, as well as securing a lifetime of ongoing referrals.
Aren’t all IDX products fed with live Flexmls connected data?
Unfortunately not. There is a significant difference between what some sites and other IDX technology providers refer to as “Real-Time” and what FBS has, which is “LIVE”. The updates that those sites show can be done at different intervals and those intervals can be anything from every 24 hours to once a week.
If you don’t know what the update policies are for the vendor who supplies your current IDX solution, it’s probably time to ask.
Why does live, Flexmls connected data matter in your IDX website?
Well, we talked about credibility. But it goes beyond that.
In most cases, a consumer will access 5 to 7 different sites before they find yours or make contact with you. Demonstrating that the data on your FBS IDX supported web site is accurate and up-to-the-second sets you apart from your competition, prompting the call or email. Why go elsewhere?
Bottom line: When you make a commitment to invest in the best tools, you want to leverage them everywhere and anywhere you can.
Um… but I don’t have an FBS IDX product!
Don’t panic! We have a team of folks who can help with that. Jake, Sid and Steve, our IDX Specialists, can help you analyze your site, determine what solutions are best for you, and help you create a plan to transition to LIVE data a.s.a.p. Here’s a handy comparison guide to help you out.