Mike Price – IDX Trainer
Blogs are not dead.
Seriously. I know, much of what we used to rely on blogs for can now be accomplished in a string of 140 character tweets or a Facebook post. But the transient nature of that content, scrolling, scrolling, down into the black hole of infinity all day long, makes it hard to reference and continually generate traffic to.
So, a good blog remains a staple in the content marketing mix of successful real estate professionals.
Blogs can help you keep new content flowing to your site and increase the number of keywords you are ranked for with search engines (both of which are great for your site’s SEO) as well as being a wonderful way to “talk” with customers – potential and existing – so that they can learn more about you and the expertise you bring to the table.
What many real estate agents tell me, however, is that they’re intimidated by the thought of starting a blog. “What will I talk about?” “I’m not a writer!” are both common objections. No worries. You don’t have to be! Just be yourself. It’s as simple as having the same kind of conversations you have with people every day, and then writing them down. Once you’re past that first post, the ideas will come to you and you’ll be on your way.
What makes these even easier is the blog feature of your Spring IDX Agent website.
4 reasons you should take advantage of your Spring IDX Agent Blog :
- Branding. Visitors to your blog that read your posts on a regular basis will have you “top of mind”when the time comes for their real estate transaction, even if they are not a current client or prospect.
- Credibility. Your blog is a great resource for establishing yourself as an expert in your marketplace and sets you apart from your competition and big portals.
- Content Resource. Using snippets of blog posts in your social media flow, or repurposing articles in other outlets such as your LinkedIn business page and on Facebook, are great ways to increase traffic to your content.
Tip: If you’re reposting articles in their entirety in other areas, change it up so that it’s not an exact duplicate. Duplicate content is recognized by search engines and could cause potential problems.
- SEO. Blogs are search engine optimization gold. Search engines love content that is updated on a regular basis. Your blog posts also afford the opportunity to use keywords and descriptions that have a big impact on organic search results. There are some best practices to keep in mind when it comes to blogs and SEO and following them will improve your overall results.
If you’re not convinced a blog is for you or wondering what kind of content to include, here are some ideas to get you started:
Ideas for blog content using Spring IDX Agent saved searches
There are some great ways to use your saved searches as awesome content to augment your blog.
Going beyond the MLS description to tell the story of an individual listing is not only a great way to drive more traffic and views, it also demonstrates to your seller that you’ve taken the time to go the extra mile in your marketing effort. Just remember not to limit all of your blog posts to just featuring properties. Create a saved search and include it in your post. Describe the property from the viewpoint of why it would be a great place to live. The “on page” copy that you add to the post will improve your SEO in a big way.
I am a huge proponent of a “hyperlocal” approach to real estate web content. It’s one of the best ways to use your website as a marketing funnel for qualified leads. Buyers and sellers want to know what you know. When writing a post about a neighborhood or making reference to one, take the time to create a saved search and embed it in the post. If you’re painting a picture of the area or points of interest like schools or places of worship, it’s a great way to include the current IDX listings in the area without linking away from the post.
Do you have a particular niche that you serve in your market? Perhaps you have a focus on lake homes, ranch properties, golf courses, horse property? There are numerous opportunities to create great blog content around your niche and you can use saved searches to embed niche listings right in your posts.
Feature A Local Business
Some of the best posts I’ve seen in real estate blogs include a brief interview with a local business. Getting a perspective on why someone loves their community is a fantastic way to demonstrate your local expertise. Include the listings that are in the area of the business you feature as a way of adding value to the post. Tip: you can also use this as a co-marketing opportunity. Maybe the business will allow you to pop some flyers in their lobby or at their register?
So, go forth and publish!
The blogging feature of your Spring IDX Agent site can help you set yourself apart from your competitors, and generate leads. In summary, the branding, local expertise and SEO benefits are reason enough to get blogging today!
Share Your Spring IDX Agent Powered Blog
Share your Spring IDX Agent blog with me! I would love to see it and I just might feature your site in some of my upcoming articles and social posts. Shoot me a link to firstname.lastname@example.org.
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