Covid-19 has accelerated our reliance on technology to come together virtually.
In the real estate industry the challenge has been how to show homes and connect with clients, keeping the business of real estate ticking along while staying within health guidelines. Although the value of an in-person interaction will never die, it’s clear that Virtual showings, listing presentations, and open houses are here to stay.
If you’ve thus far been reluctant to bring a little virtual connection into your business (and we get it, we’d love to see the whites of your eyes too), now might be a good time to experiment and find the right tools for you, so you’re not left behind in this new and different (virtual) reality:
- Google Meet For Business
Free of charge until 9/30, Google Meet is a secure platform for interactive video meetings. It supports up to 250 users for an unlimited amount of time.
Up to 50 people at for audio / video conferencing. Drag and drop files, record meetings and more.
Up to 50 people. Free video conferencing app. Screen sharing without the need for PINS or downloads. Upgrading to business level is only $15 per month.
An overnight industry standard. Basic platform is free with upgrades for advanced features. Now integrates with WellcomeMat.com to all you to integrate your Zoom recordings with your other real estate videos.
For virtual listing presentations, you might need to up your game on visuals. Without your handouts or binders to show what it is you do and how you do it, you’ll need to rely on online tools to communicate your value and justify your commission:
- Google Slides
Google Slides is an easy, free way to build presentations that can be hosted in the cloud and easily incorporated into your listings presentations.
If you want to up your visual presentation game, Prezi (starting at $7 per mo.) is a powerhouse of fantastic templates and content you can build upon to wow your viewers.
Canva is cloud based software that allows you to “Design Anything, Publish Anywhere”. Flyers, brochures, presentations and more can all be designed with their web based editor that comes with an amazing amount of templatest to start from.
The VP of association affairs at NAR provides some great guidance on strategy for virtual showings:
Digital media is more important than ever before. Creating a solid strategy on the new ways of communication and presenting content in your FBS Products IDX home search website will be critical to your market share. Here’s to your success!