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virutal showings

Options For Virtual Showings, Listing Presentations & Open Houses

May 26, 2020
Mike Price – IDX Trainer

Covid-19 has accelerated our reliance on technology to come together virtually.

In the real estate industry, the challenge has been how to show homes and connect with clients, keeping the business of real estate ticking along while staying within health guidelines. Although the value of an in-person interaction will never die, it’s clear that Virtual showings, listing presentations, and open houses are here to stay. 

If you’ve thus far been reluctant to bring a little virtual connection into your business (and we get it, we’d love to see the whites of your eyes too), now might be a good time to experiment and find the right tools for you, so you’re not left behind in this new and different (virtual) reality: 

  1. Google Meet For Business
    Free of charge until 9/30, Google Meet is a secure platform for interactive video meetings. It supports up to 250 users for an unlimited amount of time.
  2. Skype
    Up to 50 people for audio/video conferencing. Drag and drop files, record meetings, and more. 
  3. Uberconference
    Up to 50 people. Free video conferencing app. Screen sharing without the need for PINS or downloads. Upgrading to the business level is only $15 per month.
  4. Zoom
    An overnight industry standard. The basic platform is free with upgrades for advanced features. Now integrates with WellcomeMat.com to all you to integrate your Zoom recordings with your other real estate videos. 

For virtual listing presentations, you might need to up your game on visuals. Without your handouts or binders to show what it is you do and how you do it, you’ll need to rely on online tools to communicate your value and justify your commission: 

  1. Google Slides
    Google Slides is an easy, free way to build presentations that can be hosted in the cloud and easily incorporated into your listings presentations.
  2. Prezi
    If you want to up your visual presentation game, Prezi (starting at $7 per mo.) is a powerhouse of fantastic templates and content you can build upon to wow your viewers. 
  3. Canva
    Canva is a cloud-based software that allows you to “Design Anything, Publish Anywhere”. Flyers, brochures, presentations, and more can all be designed with their web-based editor that comes with an amazing amount of templates to start from.  

The VP of association affairs at NAR provides some great guidance on strategy for virtual showings:

Conclusion
Digital media is more important than ever before. Creating a solid strategy on the new ways of communication and presenting content in your FBS Products IDX home search website will be critical to your market share. If you’re considering upgrading or starting a new IDX home search strategy, you owe it to yourself to have one of our IDX specialists personalize a demonstration of the Flexmls connected data options available to you. Use the button below to get on our demo calendar. 

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