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Lead Capture Toolkits

Aug 1, 2020

Mike Price – IDX Trainer

According to NAR, half of all home buyers find their new home online.

IDX makes it easy to showcase properties on your site. But what are the best ways to convert those eyeballs to contacts and leads?

First Impressions Matter!

The average home buyer or seller will view 5 to 7 agents before making a selection. NAR stats say that over 70% of both buyers and sellers will work with the first agent they find. The adage about making a great first impression applies to your IDX home search website.

Does Your Homepage Provide a Smooth Landing?

Consumers are typically looking for three primary resources when they land on a real estate website: listings, market stats, and lifestyle information. Structuring your site’s main page to have easy, one-click access to these primary categories will go a long way toward keeping them on your site and eventually responding to a well-placed call-to-action.

Lead Capture Toolkits

Your Success Academy contains some great articles and downloads that define the best tools to build a website that can compete at any level. If the data in your IDX website is powered by FBS Products, it’s direct and Flexmls-connected, which means you have the advantage of the most up-to-date data available on the entire web!*

Toolkit #1 Hyperlocal

What does hyperlocal mean? In the context of your IDX home search website, it means providing unique lifestyle information, listings, and market data at a granular level. Consumers want to know what you know. By telling the story from your unique viewpoint and experience you are establishing yourself as the ultimate resource.

Read more about it:

Capturing Leads With Hyperlocal Saved Searches

What The Heck Is A Squeeze Page?

How To Be A Hyperlocal Hero

Hyperlocal Success Profiles

Toolkit #2 Testimonials and Reviews

Once a prospect has established a comfort level with your hyperlocal expertise, they will want to know about your expertise in handling a transaction. A solid testimonial strategy that tells the stories of your experience in working with clients is another key tool to convert visitors to leads.

Read more about it:

Testimonials & Reviews: Your Secret Weapon

Establishing A Winning Testimonial Strategy with Special Guest Jay Thompson 

Toolkit #3 Content Marketing

Keeping the pulse of your “living document” strong means adding and updating great content regularly. Blogging, social media, and more combine to keep your brand top-of-mind. People that find value in the content that you publish may not be a prospect today, but when it comes time to start a transaction, you will be the first contact they make.

Read more about it:

10 Content Ideas For Your IDX Website

Content Marketing Defined

Your Content Marketing Strategy

On-Page SEO & Your IDX Website

6 Rules of Social Media Engagement

IDX & Your Real Estate Blog


If you’ve thought that competing for web lead capture is too difficult, think again. Some brokers and agents are succeeding by crafting unique content based on niches and neighborhoods. These marketing pros are capturing leads from consumers that want easy, one-click access that narrows their data selections while providing local and lifestyle information that helps guide them to the right neighborhoods. 

We hope you will take the time to review all the toolkits and use the tools inside, one by one, to craft a winning IDX home search website.

We’ve got a crew of super-smart IDX specialists that are ready to assist you in finding the best option for your lead capture efforts. Click the button below to get a quick, personalized demo of the best Flexmls-connected solution for your needs.  

Schedule A Demo

*”We love FlexMLS IDX as a way of building search portals for our clients, of course, but the public-facing IDX search is a way for us to get in front of window-shoppers – and then deliver real value. All that, plus we know there will be no differences in the inventory the customer or client sees.” Greg Swann, Bloodhound Realty, Phoenix, AZ